Quantum Support - Business Proposal

[Recipient Name]
[Company Name]
[Street Address]
[City, ST ZIP]

Dear [Recipient Name]:

Developing your practice can be greatly facilitated through the implementation of technology. You can be only in one place, at one time. Modern technology allows for the automation of many things and business development is one of them. People are looking for the legal services you provide and with increasing frequency they search the Internet in that pursuit. Placing a well-developed web site on the Internet allows for people to find you and to learn more about you while you are busy doing something else: web sites can and should be designed in a careful and persuasive manner to capitalize on a technology known as the Internet to obtain clients who are proactive in their pursuit of services you provide. The best part is that all of this takes place at the same time that you are practicing law. This is real multitasking: this is automation in its most literal sense.

Having a web site allows prospective clients to inform themselves of your practice, areas of expertise, background, education, achievements and more while you are litigating, filing motions & briefs, taking depositions, meeting with clients, networking, vacationing, and spending quality time with family and friends.

My father is a surgeon and I’ve built him several web sites. Many patients have told us that while looking through their insurers’ booklets, they decided to see my father for treatment rather than see other available and approved providers because they found pertinent information, documentation and images on his web sites. They said that this gave them a sense of familiarity that moved them to make an appointment with him, rather than someone else. They have also had an increase in patients through general web searches using terms totally unassociated with my father’s name or the name of his practices. Prior to their search, they had no awareness of his existence. That is automated business development. Please see http://www.drcastanon.com & http://www.castanon.me.

I singlehandedly have all of the skills that are required to build, maintain and administer web sites and their associated domains and can therefore vastly undercut prices other firms charge. Further, I have experience with search engine optimization and build sites following the principles of best practice, as advanced by Google. If sites are not built in a way that is search engine friendly, the site will never fare well in search engine rankings, to the detriment of the web site’s owner. I have a hard science degree and programming experience. Large design firms have a very limited ability to program, manipulate code, and a limited familiarity with the networking backbone of the Internet to make their sites search engine friendly, and they make a practice of not telling clients or prospective clients about their limitations. These firms know only design, not functionality.

I can build web sites for $XXX or less that both look good and accomplish their intended objective of being an effective point of contact for you while you are busy doing what’s important.


Sincerely,


Ethan Castanon